I was happened to be involved in the process of acquiring an publisher account for the iBookstore since they are now expanded to Finland as well. And boy it was not was easy. First of all, you cannot use your existing Apple Developer Account, but instead use another one already registered in iTunes. For this I had to use my personal account.
Another woe is the requirement to obtain an U.S. Tax ID called Employer Identification Number or EIN even for foreign entities that have no business in the United States. They use it for the sign-in process and it has nothing do with actual taxes, since all payments will come through Apples subsidiary located in Luxembourg. The process took quite a while, since foreign entities cannot receive the EIN instantly over the phone. Not to mention faxing documents all over, that is so 90s.
This makes it interesting for European publishers, since in Luxembourg e-book taxation is way lower than most of the EU countries. I have wrote about this European taxation issue earlier. Seems like now in things are happening around this issue, since Luxembourg will drop the VAT rate for e-books to 3% and in France it will drop to 8% from the earlier 20%. Amazon.co.uk is registered in Luxembourg, so we might even see this reflecting to the e-book prices. In any case this means better margins for the authors and publishers.
There was also an interesting set of questions presented for the publisher during the registration process. They asked non-binding information about the amount of active titles in the print catalog, how many e-books we have published so far and how many e-books we have not published, even though we have the rights. This was probably just to give some idea about the publishers potential, but probably also to promote their Apple-approved aggregators who do ePub conversions and so on.
Now after I have registered to the Apple AppStore and iBookstore, I would ask Santa that those backend services would have the same great UX as in Apples consumer devices.